ABOUT THE GUEST
This episode features an interview with Jim Weinberg, Chief Merchandising Officer at DSW. As a turnaround and restructuring specialist, Jim has spent his career responding to shifting consumer behaviors, and now oversees merchandising and marketing strategies for the $3 billion shoe giant.
On today’s episode, Jim discusses DSW’s transition into the athletic and athleisure space, changing store layouts, and how technology is transforming their business.
“We’re not selling anything anyone needs. This is not a pharmaceutical situation. You’re creating an emotional connection with your consumers through marketing and product, and that’s the magic that happens.” -Jim Weinberg
Dell Technologies & Intel will be exhibiting at the National Retail Federation 2022 New York City, January 16-18th. Join Dell at booth #5059 where they will showcase their Retail solutions to demonstrate Retail Value Chain transformation across Design, Supply Chain, Manufacturing, Warehousing & Inventory, Fulfillment & Logistics, Store & Online experience, and Delivery.