Being Bold as a Change Leader with Chris Rupp, EVP & Chief Customer & Digital Officer at Albertsons Companies

On today’s episode, Chris discusses what it was like to run the first Amazon Prime day, the “build vs. buy” conundrum of picking technology, and partnering with places like DoorDash and Pinterest to meet customers wherever they might be thinking of dinner.

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ABOUT THE GUEST

Chris Rupp is Albertsons Companies’ EVP and Chief Customer and Digital Officer, with responsibilities across eCommerce, marketing, loyalty, data, and customer service functions. Prior to joining Albertsons in December 2019, Chris held various executive positions at Fortune 100 technology companies. She was the Vice President of Fulfillment by Amazon, Vice President of Prime, General Manager of Microsoft Store Marketing, and General Manager of Xbox Store and Growth Lab. Chris started her career as an executive trainee at the LS Ayres division of May Company and spent the next 10+ years in merchandizing and category management at Sears Roebuck and Amazon.

This episode features an interview with Chris Rupp, EVP & Chief Customer & Digital Officer at Albertsons Companies. For over 20 years, Chris has successfully led and scaled strategic business units for companies like Sears, Amazon, and now Albertsons.

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“You have to stay in touch with your customers’ needs. All the time. You can’t get complacent. And you certainly should be watching out for how new entries are serving customers in new ways, because they have a whole lot less to lose than big established companies.” -Chris Rupp

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Show Notes

(1:20) Tony’s takeaways on the conversation
(2:56) Chris’s background across different companies and cultures
(7:11) Creating the first Prime Day at Amazon
(9:03) Albertsons and a focus on the overall customer journey
(14:28) Grocery problems: hiring, picking technology, and an uncertain supply chain
(24:07) Creating partnerships with DoorDash and Pinterest to combat last mile
(28:20) Why digital transformations fail and the moment where all is lost
(31:25) Lightning round

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Sponsor

This podcast is presented by Dell Technologies and Intel. Together they help you realize digital transformation across retail by driving IT innovation to better engage with today’s connected consumer. Learn more at DellTechnologies.com/retail and Intel.com/retail.

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Links

Connect with Chris on LinkedIn

Connect with Tony on LinkedIn

Connect with Tony on Twitter

Tony Saldanha – Transformant

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Being Bold as a Change Leader with Chris Rupp, EVP & Chief Customer & Digital Officer at Albertsons Companies

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