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Bricks and Mortar with Simone Sweeney, Vice President Global Retail Development, The LEGO Group
On today’s episode, Simone discusses the concept of “retailtainment,” the challenges of opening 300 stores in over 40 countries over the last two years, and how technology plays both an inspirational and practical role.
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ABOUT THE GUEST
Simone Sweeney is Vice President, Global Retail Development for the LEGO Group. Simone joined LEGO in 2015, to expand stores worldwide and to engage more children through play. She has a passion for creating exciting and dynamic consumer-centric experiences. Prior to LEGO Simone was at Apple Retail, driving in-store experience and activation as Marketing Director, EMEA. Simone’s work in Retail and Marketing has taken her around the world and she enjoys developing new and innovative ways to inspire the future generation of LEGO builders. She has two fantastic mini builders herself who are an inspiration, and has been living in the UK and Asia since leaving her native Canada more than twenty years ago.
This episode features an interview with Simone Sweeney, Vice President Global Retail Development at The LEGO Group. Since 2015, Simone has helped develop, lead, and implement global retail programs for the nearly 90 year-old brand.
On today’s episode, Simone discusses the concept of “retailtainment,” the challenges of opening 300 stores in over 40 countries over the last two years, and how technology plays both an inspirational and practical role.
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“Everything that we do is our mission to inspire and develop the future builders of tomorrow.” -Simone Sweeney
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Show Notes
- (1:27) Tony’s takeaways on the conversation
- (2:50) Simone’s journey in retail
- (6:22) Introducing the concept of “retailtainment”
- (11:58) The inspirational and practical role of technology in Lego stores
- (17:50) Diving into the experiential “Brick Lab” experience
- (21:08) The challenges of leading a global retail company
- (26:48) Creating a seamless offline and online shopper experience
- (30:26) What makes the Lego brand special?
- (32:36) Lightning round
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Sponsor
This podcast is presented by Dell Technologies and Intel. Together they help you realize digital transformation across retail by driving IT innovation to better engage with today’s connected consumer. Learn more at DellTechnologies.com/retail and Intel.com/retail.
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