ABOUT THE GUEST
This episode features an interview with Simone Sweeney, Vice President Global Retail Development at The LEGO Group. Since 2015, Simone has helped develop, lead, and implement global retail programs for the nearly 90 year-old brand.
On today’s episode, Simone discusses the concept of “retailtainment,” the challenges of opening 300 stores in over 40 countries over the last two years, and how technology plays both an inspirational and practical role.
“Everything that we do is our mission to inspire and develop the future builders of tomorrow.” -Simone Sweeney
This podcast is presented by Dell Technologies and Intel. Together they help you realize digital transformation across retail by driving IT innovation to better engage with today’s connected consumer. Learn more at DellTechnologies.com/retail and Intel.com/retail.