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Innovation, Heritage, and the Panthère de Cartier with Andrew Haarsager, Head of Retail Innovation Lab, Cartier North America
On today’s episode, Andrew talks about the mission of the Cartier Lab, fostering relationships with artists outside a commercial environment, and the balance between heritage and innovation.
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ABOUT THE GUEST
Andrew is the founding director of the Cartier Retail Innovation Lab in Brooklyn, a division established to design and test new and experimental forms of retail experiences, both in and beyond the boutique. Prior to Cartier, Andrew led strategy and business development for design firm Tellart, working with a diverse clientele that ranged from Google to the Smithsonian to the UAE Prime Minister’s Office, as well as roles in fashion and contemporary art.
This episode features an interview with Andrew Haarsager, Head of Retail Innovation Labs for Cartier North America. Since 2017, Andrew has worked to design and test new forms of retail experiences while exploring new frontiers outside the world of jewelry and luxury goods.
On today’s episode, Andrew talks about the mission of the Cartier Lab, fostering relationships with artists outside a commercial environment, and the balance between heritage and innovation.
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“Developing the human understanding with regard to any new service, any piece of furniture, any technology that will go into the boutique is paramount.” -Andrew Haarsager
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Show Notes
- (1:45) Andrew’s background and the mission of the Cartier Innovation Lab
- (4:38) Examples of what they are working on right now
- (8:35) Cartier’s Liaison program: creating spaces between sales associates and artists
- (10:46) The human side of retail innovation
- (14:38) Why Andrew thinks Cartier opened its first innovation lab in Brooklyn rather than Paris
- (18:13) Balancing heritage and change at a nearly 200 year-old brand
- (23:05) The challenges of internal persuasion and education at Cartier
- (26:51) Finding the relevant context in technological trends
- (30:30) Lightning round
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Sponsor
This podcast is presented by Dell Technologies and Intel. Together they help you realize digital transformation across retail by driving IT innovation to better engage with today’s connected consumer. Learn more at DellTechnologies.com/retail and Intel.com/retail.
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