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The Consumer Care Community with Moritz Klaemt, Vice President for Digital Marketing & eCommerce at Henkel
On today’s episode, Moritz discusses Henkel’s digital community platform, “Ask Team Clean,” explains the difference between consumer centricity and consumer engagement, and touches on the future of AI.
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ABOUT THE GUEST
Moritz Klaemt is VP Digital Marketing & eCommerce at the global consumer goods company Henkel. In his role, he is managing and steering the digital transformation, marketing and eCommerce activities in the Laundry & Home Care division – exploring new business and sales opportunities, exploiting the potential of digitization and further driving the digital transformation of the 145-year-old company. Klaemt looks back on more than 20 years of marketing and digital experience at Tech & CPG communities, both in developed and emerging markets.
This episode features an interview with Moritz Klaemt, Vice President for Digital Marketing & eCommerce at Henkel. As a CPG brand specialist in Henkel’s Laundry & Home Care Division, Moritz helps to drive consumer value and alleviate pain points through digital transformation.
On today’s episode, Moritz discusses Henkel’s digital community platform, “Ask Team Clean,” explains the difference between consumer centricity and consumer engagement, and touches on the future of AI.
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“Understand what is relevant for the consumer, and only then say, ‘okay, what role do I now play with my brands?’” -Moritz Klaemt
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Show Notes
- (1:35) Tony’s takeaways on the conversation
- (2:45) Moritz’s background
- (6:06) A primer on Henkel’s Laundry & Home Care division
- (9:54) Moritz’s approach to E-commerce
- (11:35) Introducing “Ask Team Clean”
- (16:49) Putting the consumer first, brand second
- (20:17) The relationship between consumer care and retailers
- (24:26) Data collaboration with retailers
- (27:22) The future of AI
- (29:23) Lightning round
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Sponsor
This podcast is presented by Dell Technologies and Intel. Together they help you realize digital transformation across retail by driving IT innovation to better engage with today’s connected consumer. Learn more at DellTechnologies.com/retail and Intel.com/retail.
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Links
Connect with Moritz on LinkedIn
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