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The Freedom of Flip-Flops with Scott Ziegler, EMEA Retail Director at Havaianas-Alpargatas
On today’s episode, Scott walks us through their Madrid flagship location, makes a case for RFID, and explains what LMX Theory is and how he uses it to build out his teams.
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ABOUT THE GUEST
Scott Ziegler has been on a retail adventure for the past 38 years, including 20+ years enjoying the retail landscape in Europe and the EMEA Region.
His odyssey has seen him make 15 moves of home and led him to leadership positions with several international organizations including sneaker destination Foot Locker and major brands such as adidas, Columbia Sportswear, Timberland and most recently Havaianas, the Brasilian lifestyle brand specializing in Flip-Flops.
This episode features an interview with Scott Ziegler, EMEA Retail Director at Havaianas-Alpargatas. For 38 years, Scott has worked with some of the most iconic brands in the apparel world, from Foot Locker in the U.S. to now Havaianas in Europe, which sells over 200 million pairs of flip-flops each year.
On today’s episode, Scott walks us through their Madrid flagship location, makes a case for RFID, and explains what LMX Theory is and how he uses it to build out his teams.
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“One of the great joys that I have is going into stores in Europe – and that was one of the big surprises for me – is how enthusiastic the employees were for the product.” -Scott Ziegler
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Show Notes
- (1:27) Tony’s takeaways on the conversation
- (3:23) Scott’s background in retail and current role at Havaianas
- (4:54) The freedom of flip-flop culture
- (6:55) Transporting customers to the beach through store design, ambience, and passionate employees
- (9:52) Recent developments: click-and-collect, franchising, and digital windows
- (11:16) A walk through the Madrid flagship store
- (13:56) Using technology to improve inventory accuracy
- (15:34) The two-way trust exchange of Leader-Member Exchange (LMX) Theory
- (19:34) Allowing employees to do their job and bring solutions
- (21:58) Enhancing the customer experience
- (24:23) Lightning round
- (27:54) Scott’s parting advice
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Sponsor
This podcast is presented by Dell Technologies and Intel. Together they help you realize digital transformation across retail by driving IT innovation to better engage with today’s connected consumer. Learn more at DellTechnologies.com/retail and Intel.com/retail.
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