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The Psychology Behind Why People Buy with Consumer Psychologist Dr. Paul Marsden
Paul Marsden, Consumer Psychologist and Lecturer at University of the Arts London, explains the psychology behind the customer experience and how they go hand-in-hand. As a chartered psychologist from The British Psychological Society and lecturer at the business school at the London College of Fashion, Paul shares the emotional connection consumers experience in retail.
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ABOUT THE GUEST
Dr. Paul Marsden is a chartered psychologist, chartered by the British Psychological Society, with a PhD focused on online psychological research techniques. Marsden also co-founded Brainjuicer PLC (now System1 Group), a research company that uses online psychological techniques to understand consumers.
On this episode of Winning Retail, we welcome Paul Marsden, Consumer Psychologist and Lecturer at University of the Arts London. Paul discusses the emotional and psychological benefits consumers experience when buying, how trust and integrity must be the bottom line for retail companies to prosper, navigating retail during a pandemic, and much more.
This podcast is presented by Dell Technologies and Intel. Together they help you realize digital transformation across retail by driving IT innovation to better engage with today’s connected consumer. Learn more at DellTechnologies.com/retail and Intel.com/retail.
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