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The Wild West of Retail with Sucharita Kodali, Retail Analyst at Forrester Research
On today’s episode, Sucharita touches on everything from rogue distributors to the ESG movement to how retailers can avoid the boiling frog syndrome.
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ABOUT THE GUEST
Sucharita serves digital business strategy professionals. She is an expert on eCommerce, omnichannel retail, consumer behavior, and trends in the online shopping space. She is also an authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising. She has also authored “The State Of Retailing Online,” a joint study conducted annually with NRF, and holds an MBA from the Stanford Graduate School of Business.
This episode features an interview with Sucharita Kodali, Retail Analyst at Forrester Research. With an expansive career that features stops at Saks Fifth Avenue, Toys R Us, and the Walt Disney Company, Sucharita is an expert on eCommerce and the technology developments that affect online shopping.
On today’s episode, Sucharita touches on everything from rogue distributors to the ESG movement to how retailers can avoid the boiling frog syndrome.
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“The thing I think is really important about retail, CPGs, and brand manufacturers is that the world may be changing, but the technologies and cataclysmic changes to their worlds don’t happen overnight.” -Sucharita Kodali
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Show Notes
- (1:34) Taking a critical eye to retail assumptions
- (7:57) Separating the hype from the reality
- (10:51) How retailers can avoid the boiling frog syndrome
- (14:51) The rise of brand manufacturers
- (17:42) Brand independence in the era of rogue distributors
- (20:48) Getting unstuck from the 80s retail orthodoxy
- (25:11) Mindset changes, the ESG movement, and other disruptions
- (28:33) The long journey of digital transformation
- (31:37) Lightning round
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Sponsor
This podcast is presented by Dell Technologies and Intel. Together they help you realize digital transformation across retail by driving IT innovation to better engage with today’s connected consumer. Learn more at DellTechnologies.com/retail and Intel.com/retail.
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