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Tracking the Single SKU with Antonia Johnstone, CEO of Sign of the Times
On today’s episode, Antonia discusses her journey as an entrepreneur, the complexities of her industry’s supply chain, and why fashion must reduce its environmental impact.
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ABOUT THE GUEST
Antonia Johnstone is CEO of Sign of The Times, London’s leading luxury re-sale platform. Fast becoming the leading industry expert on re-sale, the brand’s specialist service has cornered the market as the trusted go to for thousands of sellers who hold exceptional archives of pre-loved designer clothes and accessories from leading luxury fashion houses.
This episode features an interview with Antonia Johnstone, CEO of Sign of the Times. For over 45 years, Sign of the Times has been London’s premier luxury resale store, which Antonia acquired in 2019.
On today’s episode, Antonia discusses her journey as an entrepreneur, the complexities of her industry’s supply chain, and why fashion must reduce its environmental impact.
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“100 billion apparel items are produced yearly and 60% of those will be discarded within one year. It’s quite a big issue, and I think fashion needs to lighten its footprint on the planet.” -Antonia Johnstone
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Show Notes
- (1:27) Tony’s takeaways on the conversation
- (3:28) Antonia’s journey as an entrepreneur
- (6:26) A day in the life
- (9:08) Resale as a sustainability initiative
- (10:39) The role technology has played at Sign of the Times
- (12:30) Using microscopic photo AI to authenticate merchandise
- (13:53) The complexities of the luxury resale supply chain
- (18:23) Why fashion must reduce its environmental impact
- (23:08) Biggest challenges and tracking the single SKU
- (25:13) Lightning round
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Sponsor
This podcast is presented by Dell Technologies and Intel. Together they help you realize digital transformation across retail by driving IT innovation to better engage with today’s connected consumer. Learn more at DellTechnologies.com/retail and Intel.com/retail.
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Links
Connect with Antonia on LinkedIn
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